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Diageo launched annual Africa Business Reporting Awards

         Date: 2012-03-10

           Tag: Diageo Business, Africa Business

Summary: Diageo, makers of the Guinness brand of alcoholic beverages and others, has launched its annual Africa Business Reporting Awards for 2012.

Diageo, makers of the Guinness brand of alcoholic beverages and others, has launched its annual Africa Business Reporting Awards for 2012.

It said Diageo believes that better and more accurate reporting plays a critical role in framing Africa’s economic prospects and challenges, and encourages greater interest in doing good business, which in turns creates the right environment for sustained prosperity on the continent.

President of Diageo Africa, Nick Blazquez was quoted as saying “business interest in Africa has clearly accelerated as the world focuses on the continent’s impressive growth prospects through excellent journalistic reports among other factors.”

He said as a company that operates right across Africa, Diageo understands the increasingly important role business journalism has in creating the right environment to operate successfully and to attract long-term investment.

Blazquez said as he looks back over the development of the Diageo Africa Business Awards, “I recognise a sizeable shift in the standards of business journalism and the increased efforts of the media both inside and outside of Africa to promote trade and enterprise on the continent - I take great pride that Diageo can celebrate these achievements and look forward to another year of outstanding contribution.”

A statement said as the Diageo Africa Business Reporting Awards approach their tenth anniversary, Diageo is continually thinking about ways to evolve the Awards’ relevance, impact and reach.

It said Diageo is welcoming entries from all media platforms and from all over Africa and beyond.

The statement said this year, the New Media category has been removed as a separate category to reflect the ubiquity of multimedia use in modern news-telling.

“Submissions of pieces using new media are now encouraged across the board: all media, including blogs and other online material are eligible in every category,” the statement said

The statement said the closing date for entry is Friday, 23 March, 2012, adding that entries can be submitted online.

The Award Categories are as follows:

1. Best Information and Communication Technology (ICT) feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of the ICT sector in a thoughtful and engaging way.

2. Best Finance feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of the finance/banking sector in a thoughtful and engaging way.

3. Best Infrastructure feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of infrastructure (physical or otherwise) in a thoughtful and engaging way. Features addressing issues of energy and transport can enter this category.

4. Best Agribusiness / Environment feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of agribusiness or environmental issues in a thoughtful and engaging way.

5. Best Tourism feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of the tourism industry in a thoughtful and engaging way.

6. Best Newcomer
A portfolio of three features (can be across different platforms) by a journalist who has been working as a reporter for less than five years. Proof of first date of accreditation will be required.


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